@import url("reset.css");
@import url("https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700;800&display=swap");

/* =========================================================
   PUBLICATION FAMILY — advertorial + about
   Editorial news-site language: white page, black display type,
   mint-tinted utility band, bordered rate/callout boxes.
   ========================================================= */

:root {
  --pub-ink: #14181c;
  --pub-body: #33393f;
  --pub-muted: #6b7178;
  --pub-line: #e4e7ea;
  --pub-mint: #eef6f4;
  --pub-mint-line: #cfe4dd;
  --pub-accent: #0f4a3f;
  --pub-accent-dark: #0a332b;
  --pub-yes: #147a4a;
  --pub-no: #b3261e;
  --pub-bg: #ffffff;
  --pub-alt-bg: #f7f8f9;
  --pub-radius: 14px;
  --pub-max: 760px;
  --pub-max-wide: 1080px;
}

body.pub {
  background: var(--pub-bg);
  color: var(--pub-body);
  font-family: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
}

.pub-container {
  width: 100%;
  max-width: var(--pub-max);
  margin: 0 auto;
  padding: 0 18px;
}

.pub-container--wide { max-width: var(--pub-max-wide); }

/* ---------- header / nav ---------- */
.pub-header {
  border-bottom: 1px solid var(--pub-line);
  background: #fff;
  position: relative;
  z-index: 20;
}
.pub-header__inner {
  max-width: var(--pub-max-wide);
  margin: 0 auto;
  padding: 16px 18px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 12px;
}
.pub-logo {
  font-weight: 800;
  font-size: 1.15rem;
  letter-spacing: -0.01em;
  color: var(--pub-ink);
  display: flex;
  align-items: center;
  gap: 8px;
}
.pub-logo__mark {
  width: 26px; height: 26px;
  border-radius: 7px;
  background: var(--pub-accent);
  display: inline-flex;
  align-items: center;
  justify-content: center;
  color: #fff;
  font-size: 0.85rem;
  font-weight: 800;
  flex: none;
}
.pub-nav-toggle {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 44px; height: 44px;
  border: 1px solid var(--pub-line);
  border-radius: 8px;
  background: #fff;
  cursor: pointer;
}
.pub-nav-toggle__bar,
.pub-nav-toggle__bar::before,
.pub-nav-toggle__bar::after {
  content: "";
  display: block;
  width: 18px; height: 2px;
  background: var(--pub-ink);
  position: relative;
  transition: transform .2s ease, opacity .2s ease;
}
.pub-nav-toggle__bar::before { position: absolute; top: -6px; }
.pub-nav-toggle__bar::after { position: absolute; top: 6px; }

.pub-nav {
  display: none;
  width: 100%;
  border-top: 1px solid var(--pub-line);
}
.pub-nav.is-open { display: block; }
.pub-nav-list {
  display: flex;
  flex-direction: column;
}
.pub-nav-list a {
  display: block;
  padding: 13px 18px;
  font-weight: 600;
  font-size: 0.95rem;
  color: var(--pub-ink);
  border-bottom: 1px solid var(--pub-line);
  min-height: 44px;
}
.pub-nav-list a:hover,
.pub-nav-list a:focus-visible { color: var(--pub-accent); }

@media (min-width: 768px) {
  .pub-nav-toggle { display: none; }
  .pub-nav {
    display: block;
    width: auto;
    border-top: 0;
  }
  .pub-nav-list {
    flex-direction: row;
    gap: 28px;
  }
  .pub-nav-list a {
    padding: 8px 0;
    border-bottom: 0;
    min-height: auto;
  }
}

/* ---------- utility quiz band ---------- */
.pub-utility {
  background: var(--pub-mint);
  border-bottom: 1px solid var(--pub-mint-line);
}
.pub-utility__inner {
  max-width: var(--pub-max-wide);
  margin: 0 auto;
  padding: 14px 18px;
  display: flex;
  flex-direction: column;
  gap: 12px;
  align-items: flex-start;
}
.pub-utility__text {
  font-weight: 600;
  font-size: 0.95rem;
  color: var(--pub-accent-dark);
}
@media (min-width: 640px) {
  .pub-utility__inner {
    flex-direction: row;
    align-items: center;
    justify-content: space-between;
  }
}

/* ---------- breadcrumb ---------- */
.breadcrumb {
  display: flex;
  align-items: center;
  gap: 8px;
  padding: 18px 0 0;
  font-size: 0.85rem;
  color: var(--pub-muted);
  flex-wrap: wrap;
}
.breadcrumb a { color: var(--pub-muted); font-weight: 500; }
.breadcrumb a:hover { color: var(--pub-accent); }
.breadcrumb__sep { color: #b7bcc1; }

/* ---------- disclosure ribbon ---------- */
.ribbon {
  margin: 18px 0 0;
  padding: 8px 0;
  text-align: left;
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--pub-muted);
  border-top: 1px solid var(--pub-line);
  border-bottom: 1px solid var(--pub-line);
}

/* ---------- article head ---------- */
.article-head { padding-top: 18px; }
.h1 {
  font-size: clamp(1.7rem, 5.5vw, 2.6rem);
  line-height: 1.14;
  font-weight: 800;
  letter-spacing: -0.015em;
  color: var(--pub-ink);
  margin: 14px 0 0;
}
.hero-subhead {
  margin: 16px 0 0;
  font-size: clamp(1rem, 2.6vw, 1.2rem);
  color: var(--pub-body);
  line-height: 1.55;
  border-left: 3px solid var(--pub-accent);
  padding-left: 14px;
}
.hero-subhead strong { color: var(--pub-ink); }

.byline {
  margin: 18px 0 0;
  font-size: 0.85rem;
  color: var(--pub-muted);
  display: flex;
  flex-wrap: wrap;
  gap: 8px 6px;
}

/* ---------- article select (jump menu) ---------- */
.article-select {
  margin: 20px 0 0;
  position: relative;
  background: var(--pub-mint);
  border: 1px solid var(--pub-mint-line);
  border-radius: 10px;
}
.article-select__input {
  width: 100%;
  appearance: none;
  background: transparent;
  border: 0;
  padding: 13px 40px 13px 16px;
  font-size: 0.95rem;
  font-weight: 600;
  color: var(--pub-accent-dark);
  min-height: 48px;
  cursor: pointer;
}
.article-select::after {
  content: "";
  position: absolute;
  right: 16px; top: 50%;
  width: 9px; height: 9px;
  border-right: 2px solid var(--pub-accent-dark);
  border-bottom: 2px solid var(--pub-accent-dark);
  transform: translateY(-70%) rotate(45deg);
  pointer-events: none;
}

/* ---------- media ---------- */
.article-media {
  margin: 26px 0 0;
  border-radius: var(--pub-radius);
  overflow: hidden;
  background: var(--pub-alt-bg);
}
.article-media img,
.article-media video { width: 100%; }
.media-frame { aspect-ratio: 4 / 3; }
.media-frame video, .media-frame img { width: 100%; height: 100%; object-fit: cover; }
.article-media figcaption {
  padding: 10px 4px 0;
  font-size: 0.82rem;
  color: var(--pub-muted);
}

/* ---------- article body / prose ---------- */
.article-body { padding: 8px 0 0; }
.article-body > p {
  margin: 18px 0 0;
  font-size: 1.05rem;
  color: var(--pub-body);
}
.article-body > h2 {
  margin: 42px 0 0;
  font-size: clamp(1.35rem, 4vw, 1.8rem);
  font-weight: 800;
  color: var(--pub-ink);
  letter-spacing: -0.01em;
  line-height: 1.25;
}
.article-body > h3 {
  margin: 28px 0 0;
  font-size: 1.15rem;
  font-weight: 700;
  color: var(--pub-ink);
}
.kicker {
  display: inline-block;
  margin-top: 40px;
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--pub-accent);
}
.kicker + h2 { margin-top: 8px; }

/* ---------- rate / "what clients pay" box ---------- */
.rate-box {
  margin: 26px 0 0;
  border: 1px solid var(--pub-mint-line);
  background: var(--pub-mint);
  border-radius: var(--pub-radius);
  padding: 20px;
}
.rate-box__label {
  display: inline-block;
  font-size: 0.72rem;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--pub-accent-dark);
  background: #fff;
  border: 1px solid var(--pub-mint-line);
  padding: 4px 10px;
  border-radius: 999px;
}
.rate-box__hourly {
  margin: 14px 0 0;
  font-size: clamp(1.3rem, 4vw, 1.6rem);
  font-weight: 800;
  color: var(--pub-ink);
}
.rate-box__hourly span { font-size: 0.9rem; font-weight: 600; color: var(--pub-muted); }
.rate-box__list { margin: 16px 0 0; display: flex; flex-direction: column; gap: 10px; }
.rate-box__item {
  display: flex;
  justify-content: space-between;
  gap: 10px;
  padding: 10px 0 0;
  border-top: 1px dashed var(--pub-mint-line);
  font-size: 0.95rem;
}
.rate-box__item:first-child { border-top: 0; padding-top: 0; }
.rate-box__item dt { color: var(--pub-body); font-weight: 600; }
.rate-box__item dd { color: var(--pub-accent-dark); font-weight: 800; margin: 0; text-align: right; }
.rate-box__note {
  margin: 16px 0 0;
  font-size: 0.82rem;
  color: var(--pub-muted);
}
.rate-box__note a { color: var(--pub-accent-dark); text-decoration: underline; }

/* ---------- callout (AI-leverage mid-callout) ---------- */
.callout {
  margin: 30px 0 0;
  border: 1px solid var(--pub-line);
  border-left: 4px solid var(--pub-accent);
  background: var(--pub-alt-bg);
  border-radius: 10px;
  padding: 20px;
}
.callout__label {
  font-size: 0.72rem;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--pub-accent);
}
.callout__title {
  margin: 8px 0 0;
  font-size: 1.2rem;
  font-weight: 800;
  color: var(--pub-ink);
}
.callout p { margin: 10px 0 0; font-size: 1rem; color: var(--pub-body); }

/* ---------- checklists ---------- */
.checklist { margin: 18px 0 0; display: flex; flex-direction: column; gap: 12px; }
.checklist__item {
  display: flex;
  align-items: flex-start;
  gap: 12px;
  font-size: 1rem;
  color: var(--pub-body);
}
.checklist__item::before {
  content: "";
  flex: none;
  width: 22px; height: 22px;
  border-radius: 6px;
  margin-top: 1px;
  background-size: 12px 12px;
  background-repeat: no-repeat;
  background-position: center;
}
.checklist__item--yes::before {
  background-color: #e4f4ec;
  background-image: linear-gradient(45deg, transparent 45%, var(--pub-yes) 45%, var(--pub-yes) 55%, transparent 55%),
    linear-gradient(-45deg, transparent 55%, var(--pub-yes) 55%, var(--pub-yes) 65%, transparent 65%);
}
.checklist__item--no::before {
  background-color: #fbe9e7;
  background-image: linear-gradient(45deg, transparent 45%, var(--pub-no) 45%, var(--pub-no) 55%, transparent 55%),
    linear-gradient(135deg, transparent 45%, var(--pub-no) 45%, var(--pub-no) 55%, transparent 55%);
}

/* ---------- how-it-works steps ---------- */
.steps { margin: 20px 0 0; display: flex; flex-direction: column; gap: 18px; }
.steps__item {
  display: flex;
  gap: 16px;
  padding-bottom: 18px;
  border-bottom: 1px solid var(--pub-line);
}
.steps__item:last-child { border-bottom: 0; padding-bottom: 0; }
.steps__num {
  flex: none;
  width: 34px; height: 34px;
  border-radius: 999px;
  background: var(--pub-accent);
  color: #fff;
  font-weight: 800;
  font-size: 0.95rem;
  display: flex;
  align-items: center;
  justify-content: center;
}
.steps__title { font-weight: 700; color: var(--pub-ink); font-size: 1.02rem; }
.steps__text { margin: 6px 0 0; color: var(--pub-body); font-size: 0.98rem; }

/* ---------- pull quote ---------- */
.pull-quote {
  margin: 30px 0 0;
  padding: 18px 20px;
  border-left: 4px solid var(--pub-accent);
  background: var(--pub-mint);
  border-radius: 0 10px 10px 0;
  font-size: 1.1rem;
  font-style: italic;
  color: var(--pub-accent-dark);
}
.pull-quote cite {
  display: block;
  margin-top: 10px;
  font-style: normal;
  font-size: 0.82rem;
  font-weight: 600;
  color: var(--pub-muted);
}

/* ---------- CTA band ---------- */
.cta-band {
  margin: 40px 0 0;
  background: var(--pub-accent-dark);
  border-radius: var(--pub-radius);
  padding: 30px 22px;
  text-align: center;
}
.cta-band__title {
  font-size: clamp(1.3rem, 4.5vw, 1.7rem);
  font-weight: 800;
  color: #fff;
  letter-spacing: -0.01em;
}
.cta-band__text {
  margin: 12px 0 0;
  color: #d9e6e1;
  font-size: 1rem;
  max-width: 46ch;
  margin-left: auto;
  margin-right: auto;
}
.cta-band .btn-primary { margin-top: 20px; }

.btn-primary, .btn-quiz {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 48px;
  padding: 0 26px;
  border-radius: 999px;
  background: var(--pub-accent);
  color: #fff;
  font-weight: 700;
  font-size: 0.95rem;
  border: 0;
  cursor: pointer;
  transition: background .15s ease, transform .15s ease;
  white-space: nowrap;
}
.btn-primary:hover, .btn-quiz:hover { background: var(--pub-accent-dark); transform: translateY(-1px); }
.btn-primary:focus-visible, .btn-quiz:focus-visible { outline: 3px solid #2563eb; outline-offset: 2px; }

/* ---------- offer list variant ---------- */
.offer-list {
  margin: 18px 0 0;
  display: flex;
  flex-direction: column;
  gap: 10px;
}
.offer-list__item {
  display: flex;
  align-items: flex-start;
  gap: 12px;
  padding: 12px 14px;
  background: var(--pub-alt-bg);
  border-radius: 10px;
  font-size: 0.98rem;
  color: var(--pub-ink);
  font-weight: 600;
}
.offer-list__item::before {
  content: "→";
  color: var(--pub-accent);
  font-weight: 800;
  flex: none;
}

/* ---------- disclaimer + footer (shared shape, publication tone) ---------- */
.site-disclaimer {
  display: block;
  margin: 44px 0 0;
  padding: 18px;
  background: var(--pub-alt-bg);
  border: 1px solid var(--pub-line);
  border-radius: 10px;
  font-size: 0.88rem;
  line-height: 1.6;
  color: var(--pub-muted);
}
.site-disclaimer a { color: var(--pub-accent-dark); font-weight: 600; text-decoration: underline; }

.site-footer {
  margin-top: 30px;
  background: var(--pub-ink);
  color: #cfd3d7;
  padding: 30px 0 40px;
}
.site-footer__inner {
  max-width: var(--pub-max-wide);
  margin: 0 auto;
  padding: 0 18px;
}
.site-footer__company {
  font-size: 0.85rem;
  line-height: 1.7;
}
.site-footer__company strong { color: #fff; display: block; margin-bottom: 4px; }
.site-footer__links {
  margin-top: 22px;
  padding-top: 18px;
  border-top: 1px solid #2b3238;
  display: flex;
  flex-direction: column;
  gap: 12px;
}
.site-footer__links a {
  font-size: 0.9rem;
  font-weight: 600;
  color: #fff;
  min-height: 44px;
  display: flex;
  align-items: center;
}
.site-footer__links a:hover { color: #9fd8c4; }

@media (min-width: 560px) {
  .site-footer__links { flex-direction: row; flex-wrap: wrap; gap: 20px; }
  .site-footer__links a { min-height: auto; }
}

/* ---------- about-page extras ---------- */
.about-hero { padding-top: 26px; }
.about-grid {
  margin: 30px 0 0;
  display: flex;
  flex-direction: column;
  gap: 16px;
}
.about-card {
  border: 1px solid var(--pub-line);
  border-radius: var(--pub-radius);
  padding: 20px;
  background: var(--pub-alt-bg);
}
.about-card h3 { font-size: 1.05rem; font-weight: 800; color: var(--pub-ink); }
.about-card p { margin-top: 8px; font-size: 0.96rem; color: var(--pub-body); }

@media (min-width: 768px) {
  .about-grid { flex-direction: row; }
  .about-card { flex: 1; }
}

/* ---------- generic section spacing helpers ---------- */
.section-tight { margin-top: 30px; }
main.pub-main { padding-bottom: 20px; }